I work on various materials for my clients, including websites, books, emails, business proposals and reports. Below are a few samples I have permission from clients to share. Some are linked to indicate authenticity.
Please be aware that websites may have changed since I was last asked to edit them.
WEB EDITING AND CONTENT WRITING
I revitalise websites based on client briefs, ensuring they’re fresh, professional, functional, and readable. As a web editor, I optimise sites for mobile devices, conduct keyword research, and implement SEO best practices to improve search engine rankings.
I also write content with the aim of informing and persuading through the voice fo the brand.
NEWSLETTERS
I collaborate with clients to produce newsletters that inform their audience and increase the client’s platform.
BLOG POSTS AND SOCIAL MEDIA ARTICLES
I craft authoritative blog posts and articles tailored to my client’s audience and brand voice. My process incorporates strategic keyword integration and SEO optimisation (if research has been done) to boost SERP rankings, thoughtful placement of calls-to-action, and relevant images. I structure content with SEO-friendly titles and headings, leveraging existing keyword research and SEO data to enhance search engine visibility. My goal is to create compelling content that has a chance of ranking well but also resonates with my client’s target audience.
EDUCATIONAL RESOURCES
I proofread, edit, format and design learning resources using MS Word and Canva to create polished and professional materials. I also organise print copies and complementary social media posts.
BOOKS
I’ve had the pleasure of working on physical book publications. I served as a proofreader for Ghazi and the Garden. For A Teacher’s Guide to Celebrating Identity, I was the project manager, overseeing the entire self-publication process from manuscript to print.
